Is Article Marketing Becoming a Thing of the Past?
Hello friend,
Today I would like to talk with you about the state of article marketing. As you may have noticed of late, many marketers are promoting their websites and/or products using either video and/or audio recordings. And I can’t blame them, for when done correctly this method does provide quicker results. Which has lead a lot of people questioning the need to use article marketing.
After all, let’s face it … article marketing is not exactly fun for most of us. First you need to be able to produce a well written 500 – 700 word article that provides quality content. Then you have to submit your article to an article directory, and for best results to numerous directories. All this can be very time consuming. If your brand new to Internet marketing I suggest you read … my article The Power of Article Marketing.
Sure you can speed up the process by using tools like article submitters and spinners. Even so, using spinner tools can also be time consuming, for you will still need to create and/or rewrite your original article and then spend at least another 30 minutes entering the information needed to spin your article. Many people choose to outsource these tasks, and though I believe the benefits from using outsourcing services will more than pay for its self in the long run, most people starting out can’t afford this additional expense.
That being said, creating high quality content videos and audios can also be time consuming. First you will need to learn the software and techniques for using this advertising medium. Often you will need to make numerous recordings and then edit the recordings prior to submitting them to the Internet. For best results you will often want a well written script or at the very least a well designed outline of what you want to cover in your presentation … thus once again requiring some preliminary writing and work.
So as you can see both methods will require some preliminary thought and work. But when done correctly both methods will produce powerful backlinks and free traffic to your website. However, there are a couple of things that article marketing has over video/audio marketing.
One being that they are more websites for submitting articles to than video/audios. But more importantly is the fact that many people still use the “dial-up” method of connecting to the Internet, and this will make their ability to access your videos/audios frustratingly difficult if not next to impossible.
I don’t know about you, … but this marketer prefers to reach as many people as possible with his advertising efforts. So I choose to use both mediums and get the best of both worlds!
… Remember were all in this together, so use different methods to attract free traffic and they will come! 
Till next time,
Rob
